KENDRA
HASSON
Senior Game Producer · Live Ops Lead · Formerly EA
15+ years stabilizing live service games, scaling live ops infrastructure, and leading cross-functional teams at AAA studios and indie teams alike. I step into complex, fast-moving environments and bring structure, predictability, and momentum.
WHAT I DELIVER
FOR YOUR STUDIO
Live Operations at Scale
Owned end-to-end live operations for 50+ active titles at EA — managing legacy portfolios, bi-weekly patches, 100+ site events, and 10 new game launches simultaneously.
Revenue-Protecting Workflows
Transformed production from just-in-time delivery to 3–5 months ahead of schedule. Recognized for driving MTX revenue to $4MM through disciplined live content cadence.
Incident Response Leadership
Coordinated live incident response, risk assessment, and operational planning across engineering, publishing, and operations — reducing resolution time by 25%.
Team Growth & Mentorship
Mentored producers, scaled teams, and served as the central communication lead across development, publishing, and operations at AAA and indie studios.
HOW I WORK
WITH YOUR STUDIO
Fractional Game Producer
Senior production leadership on a contract or retainer basis. Ideal for studios needing executive-level oversight without a full-time headcount commitment.
Live Ops Stabilization
Step into chaotic live service environments and bring structure, predictability, and velocity. Specializing in high-DAU games where uptime and content cadence directly impact revenue.
Production Leadership
Own roadmaps, sprint cadence, content calendars, and cross-functional alignment. From launch to post-launch scale, I protect the player experience and business goals.
Workflow Improvement
Audit and redesign production workflows to eliminate bottlenecks, improve delivery speed, and build sustainable processes that outlast any single project.
Advisory & Consulting
Strategic advisory support for live-service roadmaps, team structure, and delivery planning. Ideal for studios in transition or scaling rapidly.
Launch Leadership
Short-term production leadership during critical launches or transitions. I have led 10+ new game launches and know how to protect quality under pressure.
THE CASE FOR
DIRECT ENGAGEMENT
Target the Hidden Job Market
Up to 70% of senior gaming roles are never publicly advertised. They are filled through executive search firms, internal networks, and direct recruiter outreach — not job boards.
Engage Executive Search Firms
I am actively registered with specialist gaming headhunters and executive search firms including Mission One, Game Recruiter, and others focused on senior live ops and production leadership.
Fractional & Contract First
In a market where studios avoid full-time headcount, fractional and contract engagements are the fastest path to value. I am structured to engage immediately on a retainer or project basis.
Proven at Scale
My EA tenure demonstrates I can operate at the highest levels of live service complexity — 50+ titles, 100+ events, cross-functional alignment across engineering, publishing, and operations.
DELIVERY STACK
Production & Live Ops
Game Development
Version Control
Analytics
AI & Modern Tech
Collaboration
PROFESSIONAL
EXPERIENCE
Electronic Arts (EA)
Game Producer / Live Services Producer
- Owned live operations for 50+ active titles including legacy portfolio of 69 titles
- Managed 100+ site events including seasonal events and 10 new game launches
- Drove MTX revenue recognition to $4MM through disciplined live content cadence
- Reduced incident resolution time by 25% through improved response workflows
- Transformed delivery from just-in-time to 3–5 months ahead of schedule
Eimear Studios
Founder / Fractional Producer & Indie Game Developer
- Led production and delivery for indie and client-based projects
- Coordinated remote developers, artists, and contractors across multiple projects
- Applied data-informed decision-making to balance scope, timelines, and quality
- Received game design award for 'Diversity' at the Pittsburgh Global Game Jam
Mobile Post Production, Inc.
Game Certification & QA Lead
- Led QA certification for mobile games across global development teams
- Managed certification processes, documentation, and compliance
THQ
Quality Assurance / Interim QA Lead
- Tested AAA console titles and documented bugs in live databases
- Served as Interim QA Lead for Stuntman: Ignition (PS2 – NALC & PAL)
M.S., Computer Science & Information Systems
Youngstown State University
B.A., Game Art & Design
Art Institute of Phoenix
IS YOUR STUDIO
READY TO SHIP?
If your live service game needs structure, your team needs leadership, or your workflows need fixing — I'm available for contract, fractional, and advisory engagements. Let's talk about what you need.